Making Hard Choices

Nerves are good. They are a sign that you are onto something. The way to tackle them is not to assume that you are not nervous. But rather in accepting that you are.

Being emotional is fine too. Until you don’t dread. Let your emotions be genuine and come in short bursts.

You (or your life choices) don’t matter as much as you think you do. Most people will be fine with or without you.

Take good proteins just before. And exercise.

It’s going to be a rollercoaster ride. Be patient and humble as you move along.

Smart vs Hard Work

It’s a long standing debate which is yet to settle down. Perhaps because the proponents from both sides don’t understand each other. I am on the smart side. Being smart does not mean that you choose less effort over more. It’s about choosing better results. It has nothing to do with how much effort you put in, its more about the output you gain in result. Aren’t two the same thing or at least directly proportional? No, they aren’t. E.g. If I have an idea or concept which I need to translate so that someone else can understand. It’s better for me to put it in words than to sketch. Because I am better at writing than sketching. And even if I put more effort into the later, the end result will still be poor.

Doing smart work means putting your hard work in the right direction. It means finding your leverage and building on top of it.

For startups the leverage is normally an innovative product or marketing idea. From Breaking Smart:

There is a whole painful genre of entrepreneurial motivational commentary based on fetishizing the pain, blood and sweat of certain kinds of struggle into something sacred and noble. This is smarmy bullshit. You should not avoid hard work where it is the only path, but you SHOULD use every available trick and hack to mitigate the need for Sisyphean efforts.

Do read the entire newsletter.

Apple, now you are hurting me

I love iPad. More than any other product from Apple. And that says something because my work life is dependent on MacBook and iPhone. I cannot function without these two. I can, however, without an iPad. But I don’t want to. That’s the beauty of it. Yet, like so many other people, I can’t help to ignore it. And Apple is to blame for that.

Yesterday, Apple made an existing remarkable product even better. iPad Air was super awesome. Every iteration after that is plain brilliance. And yet that’s not iPad’s problem.

Ben Thompson wrote a three piece series on the topic back in 2013. The conclusion makes me cry even today:

The “why” of the iPad, then, lies in its magic. It’s in the experience, and, crucially, it’s in the apps.

The iPad is not an iPad, yet-another-Apple device to weigh down your bag and your wallet. Rather, it is whatever, and exactly, you need it to be.

If you are a musician, the iPad is your instrument, your studio.
If you are an artist, the iPad is your paint brush, your easel.
If you are a student, the iPad is your textbook.
If you are a child, the iPad is your storybook, or your entertainment.
If you are a grandma, the iPad is your connection to your family.

If you are human, the iPad is your magic wand. And, honestly, who does not want a magic wand? And why isn’t Apple selling it as such?

And yet Apple insists on selling me specs. A replacement for PC. I don’t want that. Since when you started championing corporate productivity, Apple?

The Inner Game of Tennis

I have started avoiding self-help books recently. I felt like I was not getting anything from them. I was just looking for dopamine hit. So I don’t know why exactly I picked this one up—maybe because of tennis. But I am glad I did.

I won’t call this a self-help book anyway. It’s more about managing your brain. The analogy used in the book is so helpful that I have started to caught my procrastination behaviours more often now. It’s also an old book that’s very short which makes it more compelling.

P.S. I originally wanted to write a long form review of the book. But thought otherwise because I don’t want to give anything away. Bear with tennis analogy and this is worth every bit of your time.

Using your intuition to make product design decisions is harder than you think. It’s harder because you are the only one thinking that way. Unlike making decisions based on market research where you have lots of data to support you.

What customers seek though is your intuition. Because that’s unique.

One way to hide from this uneasy choice is to garner support from people who don’t have a stake in your company.